Great Jewelry Display Ideas
Creating beaded jewelry is fun; it entails lots of hard work, creativity, and patience to do the job. Selling is another story; part of selling is marketing your product in the way that you want your customers to appreciate your work. Great packaging and jewelry display ideas is at the top priorities of your concerns if you want to succeed in the jewelry business.
How you drape those necklaces in a silk cloth, or hang those earrings on a pretty earring card, will matter atjewelry shows. Placing it on top or along other materials like stones and pebbles will also add to the texture and beauty of your jewelry display. So you have to learn how to neatly arrange your jewelry so you will invite more customers to come see your display of jewelry.
Jewelry Display Booth
Whether in store or trade shows, jewelry display booths are what attract people to drop by and check your products. It is important that you make it as attractive as you can. Make it really simple and approachable so that your customers will come in free-flowing and not congested in just one area and lose the chance of letting them see your beautiful creation.
Lights are the focal point, make all your pieces shine. For a modest jewelry booth, you may need at least three illumination lights to keep your jewelry pieces sparkling and shiny in all angles. Put the lights on a specific location that it reflects the shine on your jewelry; strike it where it should illuminate a particular piece of jewelry that will speak for your collection.
Next is height, create a level of “beauty meets the eye” effect. Jewelry pieces are vey visual, one thing you have to remember is making these pieces delivering a concept. You can work on a certain theme for your collection if you want and arrange them in a way that customers will be captivated by the story that it brings.
Necklaces may be hang at higher level of the booth, with jewelry busts that will make the jewelry stand out. Then you can work with the bracelets being wrapped around a bracelet display holder to highlight the bracelet’s main angle. Earring display stands are also beautiful tools to use so all earrings are tucked in one area avoiding clutter and mess around your jewelry booth area.
All of your pieces should come in harmony when it comes to materials used, colors, and price, well, among others, really. But these are just some of the many important things. Signage is important too, it should not be large enough that it’s overpowering the display or too small that it can’t be understood.
Is it spring yet? That’s catchy, isn’t it? Well, you can actually work on that when it comes to jewelry display ideas. Start from that sign card catch phrase and start from there. You can come up with great jewelry of spring colored gemstones and pearls, and put on some great cloth of different spring colors too, and alternately put the jewelry pieces in contrast with the color of the cloth.
You can make other more themed jewelry booths; go with the current trend or season, make a red, yellow, and green ensemble for the holidays, or red, white, and blue for the 4th of July! The ideas are just endless; you just have to think beyond your comfort zone. Explore and you will be amazed at just how great you can do.
Make a booth sign that is uniform in font, color, and design, start with a theme coming from your jewelry collection. But if you don’t have any and you are selling just random pieces, make a uniform sign card complete with all the details of the jewelry pieces, name of the piece, materials used, and price.
Accentuate it with faux gemstones and glitters, or any art craft you can think of. Think! There are so many things you can try on, and you can experiment too. Your jewelry pieces are conversation pieces themselves, but think of decorations that could drive customers near to your jewelry display booths.
How about placing some unpolished gems as your jewelry stand and holder, say for example amethyst. This stone comes in very light lavender color to dark violet but the end result will be much more different in texture and color because it has been processed. Make a sign card stating some information about the gem that will perk up the interest of your buyers, a lot of people do not realize that before it became a piece of polished gemstones, these are rock minerals abundant on the earth that mankind turned into accessories.
You will see that a little organization and inspiration will go a long way for your jewelry display ideas. Creating pieces of jewelry is just half of your jewelry business, displaying them so that customers would want to buy, is another skill that you should master.
Always keep in mind that selling your jewelry is an art, and displaying them to sell will take a lot of effort too. So keep your mind open for possibilities, follow your instincts, and with this guide you will never go wrong with your jewelry display ideas.