Etsy Jewelry Marketing
The Etsy Connection
When it comes to jewelry and crafts, there’s nothing more exciting than being able to share your talent and skills by showcasing your work and hope that people will love it and will have an interest to buy one.
In the past, selling handcrafted jewelry is so much hard work, what with all the talking with possible resellers from craft shops and establishing your business from scratch. But today, technology has made artisans realize that there is more to just creating beautiful pieces of jewelry.
You need to have a medium in which people will have one place to go to when they think of jewelry. And that’s where the idea of Etsy’s Rob Kalin came from. The idea was just revolutionary when people were just getting in the hype of social networking!
So what’s in it for you? As what Kalin envisioned it to be, “The little guy being able to organize a better marketplace”. So that’s how you are going to set up your etsy jewelry business. Make gorgeous pieces of jewelry and tap Etsy’s still growing marketplace of handmade crafts.
How Does It Work
Since it was born way back 2005, it has attracted hundreds, even thousands of small business owners in the crafts section has been making use of this opportunity to make their businesses known all over the world. That is widespread marketing strategy if you ask me.
That is the beautiful thing about Etsy, it gives you a place to direct your customers to, coming from your own website and Facebook fan pages. It actually gives a sense of belongingness as almost all tech-savvy artisans go for this kind of marketing strategy.
Do’s and Don’ts
- Don’t expect to be an overnight sensation just because you think your jewelry projects are great! – Work it to the top!
- It is not Etsy’s fault if your sales are not soaring high, what they do is just provide you with an alternative to present your finished products.
- Do make an effort to promote your Etsy site through massive campaign in Facebook, to your friends, and even email marketing where it is appropriate.
- Don’t disregard comments on your Etsy images. Interact with your audience as soon as they post a comment or a maximum of 2 hours to demonstrate reliability and credibility of your business.
Do spend some time to take amazing pictures of your jewelry. Just because your necklaces and bracelets are beautiful, it does not guarantee a sale. You have to take great professional shots of these jewelry pieces.- It can be frustrating and a turn off at times to see poorly lighted images of your pieces. Take a look at this article on how to photograph a jewelry properly. Invest in this area to highlight really good jewelry and be on the top list of Etsy finds.
- Do make every possible tag for your images, this is how search engine rankings work, so write every possible tag , you can put up to 14 tags per image, so that’s a lot of possibilities!
- Do add in images of your jewelry regularly. That is one of the key factors too. People need to know that you are serious on your craft and business.
- Do write about your product in your blog and show off. This is the right time to boast about something, and if that means getting those pieces sold, then so be it.
- Do understand your customers and target market. See this article on profitable jewelry niche markets for amore thorough explanation.
So you see there are only 2 Don’ts in the list, meaning achieving good sales isn’t really that far. All you need is the perseverance and passion for what you do. You should love your craft and ultimately the love will be returned as well.
Etsy jewelry is really a place for artisans starting out in the field of jewelry business, if you know in your heart that this is the place for you, then go for it and have fun!