Etsy Jewelry Marketing

The Etsy Connection

When it comes to jewelry and crafts, there’s nothing more exciting than being able to share your talent and skills by showcasing your work and hope that people will love it and will have an interest to buy one.

In the past, selling handcrafted jewelry is so much hard work, what with all the talking with possible resellers from craft shops and establishing your business from scratch. But today, technology has made artisans realize that there is more to just creating beautiful pieces of jewelry.

You need to have a medium in which people will have one place to go to when they think of jewelry. And that’s where the idea of Etsy’s Rob Kalin came from. The idea was just revolutionary when people were just getting in the hype of social networking!

So what’s in it for you? As what Kalin envisioned it to be, “The little guy being able to organize a better marketplace”. So that’s how you are going to set up your etsy jewelry business. Make gorgeous pieces of jewelry and tap Etsy’s still growing marketplace of handmade crafts.

How Does It Work

etsy_logoSince it was born way back 2005, it has attracted hundreds, even thousands of small business owners in the crafts section has been making use of this opportunity to make their businesses known all over the world. That is widespread marketing strategy if you ask me.

That is the beautiful thing about Etsy, it gives you a place to direct your customers to, coming from your own website and Facebook fan pages. It actually gives a sense of belongingness as almost all tech-savvy artisans go for this kind of marketing strategy.

Do’s and Don’ts

  • Don’t expect to be an overnight sensation just because you think your jewelry projects are great! – Work it to the top!
  • It is not Etsy’s fault if your sales are not soaring high, what they do is just provide you with an alternative to present your finished products.
  • Do make an effort to promote your Etsy site through massive campaign in Facebook, to your friends, and even email marketing where it is appropriate.
  • Don’t disregard comments on your Etsy images. Interact with your audience as soon as they post a comment or a maximum of 2 hours to demonstrate reliability and credibility of your business.
  • Do spend some time to take amazing pictures of your jewelry. Just because your necklaces and bracelets are beautiful, it does not guarantee a sale. You have to take great professional shots of these jewelry pieces.
  • It can be frustrating and a turn off at times to see poorly lighted images of your pieces. Take a look at this article on how to photograph a jewelry properly. Invest in this area to highlight really good jewelry and be on the top list of Etsy finds.
  • Do make every possible tag for your images, this is how search engine rankings work, so write every possible tag , you can put up to 14 tags per image, so that’s a lot of possibilities!
  • Do add in images of your jewelry regularly. That is one of the key factors too. People need to know that you are serious on your craft and business.
  • Do write about your product in your blog and show off. This is the right time to boast about something, and if that means getting those pieces sold, then so be it.
  • Do understand your customers and target market. See this article on profitable jewelry niche markets for amore thorough explanation.

So you see there are only 2 Don’ts in the list, meaning achieving good sales isn’t really that far. All you need is the perseverance and passion for what you do. You should love your craft and ultimately the love will be returned as well.

Etsy jewelry is really a place for artisans starting out in the field of jewelry business, if you know in your heart that this is the place for you, then go for it and have fun!

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Custom Handcrafted Jewelry As Work Of Art

Girls love to wear unique pieces of jewelry. As much as practicable they don’t want to be seen wearing the same actual piece other women are wearing in the street. For them, wearing unique jewelry makes them feel they’re special. To avoid buying common jewelries, a lady typically searches for help from an accomplished artisan. Following is some basic tips in buying jewelry that will help you find custom jewelry to suite your individuality.

Handmade beaded jewelry is timeless. It is always in style because you may have it customized to reflect the newest trend in fashion. You do not have to try doing it for yourself. You can turn to custom hand made jewelry designer or master artisan for your unique jewelry pieces.

Hand made jewelry artisans are pros when it comes to making unique jewelry works of art. You can rely on their experience to produce a completely unique piece of stunning jewelry your buddies will drool over. These artists opt to showcase their talent and talents to supply a masterpiece for each client they have as they know that there is different types of jewelry for different looks. A masterpiece that is much more close to women who actually appreciate beauty and art.

These artists dedicate a large amount of time when it comes to choosing quality gemstones with the right shape, size, color, and luster. Their creative gifts are challenged whenever they’re mixing quality gemstones and beads with different metals including gold, silver, copper and bronze. Another challenge they’re always facing when creating a piece of custom jewelry is mixing the right gemstones and accents that will give the completed piece uniqueness with balance and harmony. Also, don’t forget that they always think about your budget when planning and designing your own jewelry.

Don’t they merit so much praise for each work of art they made for us to enjoy wearing and made us feel so special among others? Irrespective of what your taste is when it comes to owning and wearing custom handcrafted jewelry, you will need to find designers who could create unique beaded jewelry. So if you want to hear those ooohs and aaahs each time you wear your own private designer jewelry, do not be shy to seek the help of a handcrafted jewelry workman near your place.

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Succeed in Your Home Based Handcrafted Jewelry Business

We know how to achieve success in the handcrafted jewelry business and believe that you can achieve your goals as well. Success in a home based business is a dream that many people share, but it’s not all fun and games.

Do you want to do what you want, when you want? Then, you need a big inheritance from a rich relative! No rich relatives? You are going to have to work but on the lighter side, the handmade jewelry business is actually enjoyable with very little start up costs.

Making a business a success takes a lot of hard work and determination above all else. You will be doing all that you can, as much as you can. Success is everything you ever wanted, but it can be frustrating. You must be determined and push yourself above and beyond all your competitors.

The handmade jewelry business is very competitive but also very rewarding. To succeed you must be more creative to make the most unique handcrafted jewelry than your competition. You must offer better customer service than the others. Having a good relationship with customers will help your business succeed. Word of mouth is one of the most powerful advertisements for your business.

Working from home has many benefits especially if you have small children. You can be with them and build your business gradually. You will not have the extra expenses that are involved in a renting a separate work location. Best of all you will be working in the comfort of your own home when it is more convenient for you.

Home based businesses are the easiest and often the most profitable. Handmade jewelry can be ones of the most creative crafts. With a little imagination and some hard but enjoyable work you will be able to succeed in the handmade jewelry business.

The artisans of copperreflections.com have been making handcrafted jewelry and unique gift ideas since 1985. Inspired by the beauty of wildlife, nature and Native Peoples of North America, each piece is carefully designed and handcrafted especially for you. Our designs are silver plated and diamond cut on copper handcrafted jewelry and unique gift ideas.

Read more by this author at Handmade Jewelry Blog by Copper Reflections.

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