Jewelry Software

I personally think that taking good photos is more difficult than making our handmade jewelry! Everything has to be perfect to do justice to your handcrafted artisan jewelry. A picture is worth a thousand words if you’re a writer; a picture is priceless if you are trying to market your jewelry and unique gifts online!

Handmade jewelry photography is too important to leave to chance. Waiting for the sun to be exactly right is okay if you don’t have anything better to do but time is money and both are in short supply! You don’t have to wait for the cloud to pass or the direct sun to be on the left. Actually most of our pictures have been taken in the wee hours of the morning, once you get everything right it’s like you just can’t stop! If you are serious about taking great pictures you need a studio set-up. It’s not difficult and not too expensive considering the online marketing advantages.

We made our own light tent by making a cube and covering it with white rip-stop nylon fabric, cost about $20 to make. Let me know if you need instructions. We use  three 5200′K spotlights (daylight) about $35 each. We use studio stands (kinda costly) but swing arm lamps work too, just less adjustable. We bought a professional digital camera with a great macro lens, it hooks up directly to the computer and you just press enter so no shaky out of focus shots. The photos come up on the monitor so you can adjust the coloring, etc. You just set up the first piece of your handcrafted artisan jewelry getting it just right, then replace it with the next item so photo shoots go quickly. Touch ups are at a minimum if the photos are taken well. There will always be those really shiny pieces that when zoomed in at 5000 times the actual size you will see yourself taking the picture. Smudging tools work well in those cases!

Take your time to learn about your camera and all the features, it will make your life much easier. Experiment with background colors but we have found that nothing shows our handmade jewelry as well as a white background. Make sure your designs stand out emphasizing the unique features of each piece. It is all about experimenting and finding the perfect settings for each photograph.

This maybe is extreme for someone just starting out but we have been making handcrafted jewelry and unique gifts for over 23 years and we have over 3,000 items! Photos are extremely important especially when marketing online and well worth the investment.

Most people have to come to terms as craft show performer and business owner that the way business is done has changed. These business owners face stiff competition not only from whole sale vendors but also from online players.

Till some time earlier business methods were different, business owners would follow a simple tried and tested procedure of identifying some jewelry designs, finding the gems and stones from their reliable suppliers’ and finally into finished products to be sold at craft shows. Things are now very different. The presence of internet has caught the attention of everyone into the business of Jewelry making and selling.

There are many newbie’s on the internet that buy and sell jewelry and other material like silver much cheaper than you do today and are chopping away on the margins. They do it all sitting at home or leased offices, that’s not all they have cut on expenses on attending craft shows and costly booth fees. They scan the jewelry images and send it to the customers there by saving on travel expense as well.

Don’t scratch your head on how do they do it? Let’s be clear on this the new comers have taken superb advantage of the internet tools. They have taken to searching for material on the internet as a fish to a pond, they smart and witty, they make deals on the internet from for consumption but only to resell them at a better value by adding value to the ornaments.

The circumspect picture is not bad for you neither Am I suggesting you forget the traditional craft shows or jewelry itself. What is the need of the hour is that you update your information and reach out to more places. Reach out to the customers from Australia to Peru.

The internet is an ocean and has many more customers than you find at busy business centre. If you believe that this information given above has in anyway helped you then I think my objective has been achieved, do visit the URL for more information. By the way of this website you could find addresses of potential customers and read on ways to use the internet to your benefit and how to increase your jewelry business on the internet.

Diamonds are the only gem stones that have standards of quality so you want to pay close attention to these standards when you are buying diamonds. As for as other gems go, it is up to you and the jeweler to decide their value. The are quite a few gems that are being synthesized now and you should learn which ones are and how to recognize them. Rubies for instance will have a “tagant” in them that is visible when the synthesized stone is held under ultraviolet light.

If there are any terms or words that you do not understand when the jeweler is talking to you, don’t be shy about stopping and asking him or her to explain what they mean. If you feel that the jeweler or salesman is being less than forthcommig or at all deceitful, leave and find someone else to do business with. If you are buying expensive stones then you will want to get a GIA certificate and take your time when you are shopping.

There are many types of stones that look similar, so be aware of what they are. For instance yellow quarts and citrine are often mistaken for yellow topaz and rhodolite and grossular garnets are much rarer then red garnets but they can look the same to the untrained eye. If the deal looks to good to be true then it most likely is, so never jump at a hasty deal the requires that you pay quickly or sight unseen.

Also, remember that the type of lighting can and will effect the color of a gemstone. The best way to see a gemstone is in normal out door lighting. Of course, no jeweler is going to let you walk out the door with a fine piece of jewelry, so they should have decent lighting for you to examine the gemstone with.